Haloo Social & Marketing Content Design
Turning brand vision into marketing impact.
As Haloo rebranded to reach enterprise B2B clients and law firms, marketing and visual identity moved to the center of our strategy. Since brands and legal teams are our primary customers, every external touchpoint needed to reflect exceptional visual craft, corporate authority, and narrative clarity. As Brand & Content Designer, I led and executed visual work across the marketing ecosystem — from digital ad campaigns and animated motion assets to enterprise sales decks and large-format stage displays for major industry conferences. Alongside my team, I also helped define and refine Haloo's brand guidelines, shaping a cohesive identity that scaled across every touchpoint.
01 | Brand System & Visual Guidelines
Partnering with the design team, I helped establish, refine, and maintain Haloo's brand guidelines throughout a company-wide rebrand. I built modular social templates and graphic asset kits in Figma, giving marketing teammates the ability to publish announcements quickly while maintaining strict visual fidelity — standardizing typographic hierarchies, brand color palettes, grid systems, and icon sets tailored specifically for digital ad placements.
02 | Social Media & Digital Campaigns
Designing for high-velocity feeds where visual hierarchy and immediate clarity determine engagement, I created static visuals, multi-frame carousels, and promotional graphics optimized for B2B audiences across LinkedIn, Twitter/X, and Instagram — pairing striking typography with abstract UI representations to communicate complex AI trademarking features within seconds. The Event Posters and Social Media work below shows this in practice.
I created event posters and announcement posts to promote webinars, product updates, and company milestones across social channels. The focus was on clear messaging, strong visual hierarchy, and brand consistency to ensure each post communicated its purpose quickly in a fast-scroll environment. These assets helped drive awareness and engagement for key moments, with several posts generating 2–3× higher engagement than the account average and contributing to steady increases in event registrations and webinar attendance. By designing flexible templates, the team was able to maintain consistency while moving quickly to support new announcements.
I created a range of social media posts, including static visuals and multi-frame layouts, to support events, announcements, and educational content. Each post was designed with a strong visual hierarchy and platform-first considerations to ensure messages were clear and engaging in a fast-scroll environment. Collectively, these posts helped increase visibility and interaction, with many generating 1.5–2× higher engagement than the channel average, as well as improved saves and profile visits. This work contributed to more consistent traction across social channels while reinforcing a cohesive brand presence.
03 | Motion Graphics & AI Video Exploration
Motion graphics added energy and clarity to messages that benefited from movement — subtle animation, UI transitions, and looping motion transformed static assets into dynamic feed highlights. I also explored generative AI video tooling to rapidly script, iterate, and produce concepts for paid ad acquisition campaigns, animating interface interactions to make complex legal search and automated risk-report workflows easy to grasp in seconds.
04 | Presentation Design & Enterprise Collateral
I designed custom presentation decks for executive keynotes, client sales pitches, and investor updates — transforming complex legal workflows, AI technical architecture, and pricing structures into clean diagrams, data visualizations, and scannable slide layouts. I also built a master Google Slides/Pitch template library so sales reps could assemble on-brand decks quickly for high-stakes meetings.
05 | Spatial & Event Experience: Conference Stage Graphics
For major industry conferences, I designed ultra-high-resolution motion loops, background visuals, and presentation slides for large-format stage displays — managing non-standard aspect ratios, color calibration for live stage lighting, and extreme scale considerations to keep everything legible from anywhere in the auditorium. I extended these assets to booth signage, printed posters, and digital event schedules for a unified physical presence.
1.5–3× higher engagement on LinkedIn and Twitter/X campaigns vs. account baselines, with a lift in profile visits and saves. Steady growth in webinar attendance and registration conversions through consistent promotional templates. Pixel-perfect, high-impact visuals delivered for large-screen conference displays with zero technical issues. Modular template systems drastically reduced campaign turnaround time for non-design teammates.
