Haloo Social & Marketing Content Design

Turning brand vision into marketing impact.

With Haloo’s rebrand, our goal was to elevate how we present ourselves putting marketing and branding at the forefront of our strategy. Since brands are our primary customers, we understand the power of strong visual identity and clear storytelling. I’ve contributed to a wide range of marketing initiatives, from LinkedIn ad campaigns and event imagery to AI-generated video ads and beyond. Alongside my team, I also helped define and refine Haloo’s brand guidelines, shaping a cohesive identity that reflects our values and resonates with our audience.

I created event posters and announcement posts to promote webinars, product updates, and company milestones across social channels. The focus was on clear messaging, strong visual hierarchy, and brand consistency to ensure each post communicated its purpose quickly in a fast-scroll environment. These assets helped drive awareness and engagement for key moments, with several posts generating 2–3× higher engagement than the account average and contributing to steady increases in event registrations and webinar attendance. By designing flexible templates, the team was able to maintain consistency while moving quickly to support new announcements.

I created a range of social media posts, including static visuals and multi-frame layouts, to support events, announcements, and educational content. Each post was designed with a strong visual hierarchy and platform-first considerations to ensure messages were clear and engaging in a fast-scroll environment. Collectively, these posts helped increase visibility and interaction, with many generating 1.5–2× higher engagement than the channel average, as well as improved saves and profile visits. This work contributed to more consistent traction across social channels while reinforcing a cohesive brand presence.

Motion graphics were used to add energy and clarity to key messages that benefitted from movement. I applied subtle animation, transitions, and timing to draw attention without distracting from the content itself. These assets helped elevate static ideas into more dynamic and engaging moments within social feeds.